Search Engine Marketing is PPC and SEO
Search Engine Marketing is the combination of PPC and SEO. PPC (Pay Per Click or Paid Search) You pay the PPC search engines who rank your web page by placing a text ad within their ‘sponsored link’...
View ArticlePPC Marketing vs Search Engine Optimization
Search has become an essential component for any online business, as more and more potential customers have realized search is a great way to research, find and purchase the products or services they...
View ArticleIncorporates Paid Search into Overall Marketing Strategies
Besides large size companies with internationally well-known brands, more and more medium size companies have been starting to incorporate paid search (or PPC) into their overall Marketing strategies....
View ArticleHow to Get Search Engine Traffic to New Websites
Once your new website is created according to the small business website tips, the next step is to get search engine traffic to your website. Search engine traffic can come from Organic search (search...
View ArticleTop SEM Blog Lists
Search engine optimization (SEO) and paid search marketing (aka pay per click or PPC) require search engine marketers regularly updates their knowledge and news on search engine marketing (SEM). I have...
View ArticleSEO, PPC, Search Engines, Web Analytics Trends 2011
Search engine industry trends in 2011 include: Search Engine Optimization (SEO) Paid Search (PPC) Search Engines in APAC, China, Russia Web Analytics for SEO and PPC Search Engine Optimization (SEO)...
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SES Conference Shanghai 2011
SES (Search Engine Strategies), one of the leading search and social marketing conferences, was held in Shanghai on 24 and 25 May 2011. One of the panel speeches at SES Shanghai: “Simultaneous...
View ArticleWordstream SEM Keyword Tools
Wordstream offers SEO/PPC/keyword tools for search engine marketers to make paid search marketing campaigns profitable and webmasters to search engine optimization more organized. Wordstream provides 3...
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SEM, SEO, Analytics Tools on Clickz Asia
Besides blogging on Gordon Choi’s Blog, I have started posting on www.Clickz.Asia as one of the columnists, thanks to the arrangement of Clickz Asia’s Chief Editor Adaline Lau. Introduction to...
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SEO, PPC, Web Analytics Trends in 2012
For a B2C website, search engine marketing (PPC/SEO) is about acquiring targeted search engine traffic (potential website users) to the site and making sure a portion of this search engine traffic...
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